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Oberfeld Snowcap

Holman worked with Oberfeld Snowcap to design and build this custom 20' x 90' exhibit booth for the Toronto ICSC show.




Design, Build, Install, Print Production, Logistics, Warehousing



Holman had the opportunity to design and build a custom exhibit for Oberfeld Snowcap. This 20’x 90′ exhibit was launched as the company unveiled their new brand identity at ICSC Toronto. The goal was to keep the concept contemporary, with sleek lines and a European flair. Holman’s designers went with curved lines and edges to give the exhibit a free-flowing and modern feel. One of the challenges faced with this project was designing overhead branding for the new logo that would provide sufficient height, while still incorporating a custom front reception/lounge area fitted with three 55″ LED televisions. Holman accomplished this by placing branding across the length of the curved exhibit header. Three floating televisions were installed behind the reception counter in order to provide attendees with information and engaging content. The booth was designed to be open-concept and provide the flexibility to accommodate 21 modular tables for Oberfeld’s growing leasing team and client base.

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