When Audi began to introduce their new showroom concept, coined the Audi Terminal, the first of these showrooms was installed in Germany. Based on this concept, a Brand Terminal was also designed as a scaled, travelling replica of the original dealership. The intent of this transportable display was to create a unique grassroots brand experience that would embody the progressive engineering and premium materials that Audi has built its reputation on.
Audi Canada sought Holman to work with the original designers and engineers to fabricate this eight-ton transparent and portable showroom. The Audi Brand Terminal is equipped with ceiling and floor lighting panel systems and additionally fitted with LED spotlights that can be adjusted to complement or emphasize a particular car's colour or contours.
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